Consumer Lending: More Than Speed and Convenience

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Your consumer borrowers want more than speed and convenience. Those borrowers want to do business with banking and financial services providers that show they know them, digitally or in-person. We also know that they want to know that they are being listened to and that banks will respond with the talent, tools and technology to ensure that the experience is consistent across all channels.

In our previous blog in this three-part series, we discussed how Equifax with their solution, The Work Number, can tap into more than 573 million employment records directly from 2.5 million employers to help verify the income and employment of a prospect borrower. In this blog, we are going to discuss other ways that you can continue to trust, but verify, your borrowers and provide them a positive experience, but at the same time minimize risk.

Turn all your consumer data into a positive

When customers give you their personal and business-related information, they expect it to benefit them at the bank. You can expose the full potential of your institution by presenting a 360-degree view of the customer profile. Leverage analytics gathered by relevant information across all channels from credit reports, to core data to be proactive.

Capitalize on self-service

Customer needs are dynamic; a simple transaction request can quickly change the opinion of that consumer toward your institution. That’s why it’s critical to deploy solutions that allow the consumer to self-serve their own information that you can then verify and utilize in the lending process. Consider how you can leverage client portals to gather financials, tax returns, and other documents in a way that makes the consumer feel that they are in charge and that they have complete transparency in the lending process. This will develop an effective balance of automation and human capabilities to assist any degree of urgency in your lending process.

Leverage multiple sources of truth

As you examine the credit worthiness of a consumer, take a page from the X-files and know that “The Truth is Out There” and that there is nothing wrong with pulling in multiple sources of truth to get the bottom of it. That is when leveraging multiple data assets from organizations like Equifax or other credit insight providers, as well as fraud insight aggregators such as Alloy, allows you to not only take advantage of the internal data sets, but also very reliable external data sets and algorithms as well. 

Back to where we started this conversation – trust. It is the basis of banking and like I mentioned in our first blog in this series, <<<<LINK BACK TO THAT BLOG>>> it is the license to succeed. To learn more about how Baker Hill or our co-authors in this blog series, Equifax, can help you succeed, reach out to us here.  <<< Link to form>>>>