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Start getting the highest ROI from your relationships
Baker Hill NextGen® Analytics & Marketing helps you determine which accounts are profitable and which need nurturing so you can effectively identify and communicate to key target markets.
Add power, flexibility, and accountability to your ongoing communications with an automated, closed-loop approach to lead generation. Our modeling technologies help you target prospects and retain your most profitable account holders more accurately and track results better than ever before.
Use our platform to:
Make decisions based on data, not guesswork to segment customers based on profitability, then target messages to those customers with top-of-mind campaigns that boost sales and retention and help you get the highest ROI out of your relationships.
Use sophisticated analytics and predictive modeling to improve profitability insights, strengthen strategic planning, develop board reports, and plan impactful marketing tactics.
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“Through Baker Hill matrix marketing, we are empowered with intelligent data at our fingertips which enables us to effectively uncover cross sales opportunities and actively pursue those relationships that have the greatest potential to be profitable for our Bank.”
– Scott Sills, Citizens National Bank of Meridian
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