Blog Posts in category: analytics

Omnichannel: Not Just a Buzzword

Omnichannel: Not Just a Buzzword

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If we are being honest as financial marketers, we will admit that the industry is currently rife with buzzwords. One of the most prominent buzzwords currently in circulation is “omnichannel”. I am here to tell you that omnichannel is not...

A Data Driven Approach to Profitable Growth

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At Baker Hill, we spend a great deal of time helping our clients bring finance, marketing and sales together to create profitable growth. Our focus is not on building a balance sheet at the expense of income, but instead building...
Business Analytics is Part of the Full Lending Performance Cycle

Business Analytics is Part of the Full Lending Performance Cycle

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On several occasions I’ve spoken about the “Full Lending Performance Cycle” (FLPC). This cycle is comprised of several steps aligned with the origination process and aftermath when evaluating a portfolio. One tool for evaluating the portfolio is business analytics. As...
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