Incorporating Data Analytics Across Business Lines

7/6/2018 1:20:44 AM

James McHale

Companies across industries, including the financial sector, have widely acknowledged the value of using data for making strategic decisions, whether related to marketing, sales or even product development initiatives. In fact, according to a Forrester survey of global data and analytics decision-makers, 45 percent of respondents reported that their company has appointed a chief data officer (CDO).

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