Why Data Is Your Bank's Best Business Development Tool

9/6/2018

When used effectively, data can truly transform a bank’s operations

Mike Horrocks

By now, most banks, and organizations across the board for that matter, recognize the power of data analytics,especially when applied to marketing initiatives. However, the value of data analytics extends beyond marketing and should be incorporated across all areas of the bank to inform major decisions about everything — from generating revenue and reducing operational costs to mitigating risk.

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