Doubled Cross-Sell Metric
The Baker Hill Analytics solutions enable Unitus to communicate with members in meaningful ways while keeping internal data integrated and aligned. The reliability and accuracy of the solutions simplify management of marketing programs within the credit union. While using Baker Hill, they have seen that cross-sell metric double.
“Our outreach ensures that we are adding value to the membership,” related Fink. “I don’t have to even think about it. I have complete confidence in the Baker Hill solution.”
Recognizing the correlation between high usage and highly profitable members, Unitus gains bottom-line insight into profitability with Baker Hill Analytics, which deliver a 360° view of their credit union branches, accounts, and products. Bringing customized business intelligence to bear helps to identify profitable products per customer. “Product profitability is the great insight,” reiterated Fink. “Being able to see how our products impact the bottom line is huge.“
Armed with a customized view of profit potential, Unitus launched campaigns targeted toward Generation X and Millennials. “These insights provide the means to anticipate and serve the needs of changing markets,” added Fink. “Our near and long-term strategy depends on Baker Hill.”
Predictable Next Best Product
The information pulled from one comprehensive custom database has enabled Unitus to gain the insight needed to increase profitability while improving customer communication.
By leveraging the insight generated from the Baker Hill solution and offering products targeted for specific member needs, Unitus is charting a profitable course into the future. “The analysis and the insight has really helped us. We were able to see what we needed to change and what letters we needed to stick with. The solution is now able to give us a predictable next best product. We are going after customer needs rather than being more universal,” concluded Fink.