Consumers Credit Union Enlists Baker Hill® Matrix Marketing
6/14/2016 4:58:35 AM
Baker Hill announced today that Oshtemo, Mich.- based Consumers Credit Union has selected its Matrix Marketing to improve the results of its marketing initiatives and increase cross-sell opportunities. Consumers Credit Union was looking for a tool to improve product and member profitability and deliver stronger data analytics expertise. With Baker Hill’s Matrix Marketing, Consumers Credit Union receives sophisticated analytics to drive more highly targeted value generation for their members, create effective marketing segmentation and identify new sources of revenue. The program allows the credit union to track results and better understand how its marketing activities contribute to the institution’s profitability.