Omni-channel Marketing Programs and Strategy
Benchmark your data to understand your most profitable customers and products to execute targeted marketing campaigns for growth.
Identify Top Opportunities for Profitable Growth
90% of your top customers have balances elsewhere. As a marketer, you are the tip of the spear for growth and expanded market share.
Drive Profitable Growth
Grow deposits and loans with data-driven strategy and execution.
Increase Wallet and Market Share
Attract and grow high-income households.
Execute Successful Campaigns
Prove your results and show a strong ROI.
Helping Clients Like You
Only Pay For Actual Results
Predict results and benefit from a pay-for-performance program where our success depends on your success.
Target The Right Audience
Benchmark your data against hundreds of institutions to understand your customer data and drive profitable growth.
Execute Omni-channel Marketing Strategy
Leverage our industry expertise to execute digital, direct mail, and email campaigns to give your team added capacity.
Ready for an opportunity assessment?
Return on Investment Made Easy
Our omni-channel marketing clients see results.
Profitable Growth and Client Retention
Resources for Marketing and Analytics
Learn how to understand your data and unlock growth.
Frequently Asked Questions
Here are some common questions we receive from marketers.
What is the Opportunity Assessment, and how does it work?
The Opportunity Assessment is a service provided by Baker Hill that analyzes a financial institution’s data to uncover growth opportunities in both lending and deposits. It involves benchmarking data against hundreds of other institutions to quantify growth potential and delivers actionable recommendations to guide strategic planning and competitive strategies.
What is an omni-channel marketing strategy?
An omni-channel marketing strategy integrates multiple communication channels (such as digital, email, in-branch, mobile apps, etc.) to provide a seamless experience for customers. For banks and credit unions, this approach ensures that marketing messages are consistent, personalized, and accessible across every touchpoint, whether online or offline.
What is pay-for-performance marketing?
This is a model in which your institution only pays for the tangible results generated by a marketing campaign. This means a no-risk guaranteed return on investment for the duration of the campaign and a flat agreed-upon cost for leads generated.
How can banks and credit unions use benchmarking to improve their growth potential?
Banks and credit unions can use benchmarking as a tool to compare their performance against that of peer institutions. By understanding their position in the market, banks and credit unions can identify areas for improvement and potential competitive advantages. Benchmarking helps in setting realistic growth targets and crafting strategies that are tailored to the institution’s specific strengths and weaknesses.
What role does a comprehensive growth strategy play in scaling lending?
A comprehensive growth strategy ensures that lending activities are supported by a robust deposit growth plan, thus maintaining financial stability. By aligning lending strategies with deposit growth, institutions can achieve sustainable expansion and optimize their resources to meet demand.
Can omni-channel marketing help banks and credit unions improve their customer acquisition efforts?
Yes, omni-channel marketing can significantly improve customer acquisition by delivering relevant and timely offers to prospects across the channels they use most. Whether through targeted digital ads, personalized emails, or seamless in-branch experiences, banks can better attract new customers by meeting them on their terms.
