Marketing Teams
Grow margins and wallet share by bringing together benchmarked data, full-service creative, and omni-channel execution.

Identify Top Opportunities for Profitable Growth
90% of your top customers have balances elsewhere. As a marketer, you are the tip of the spear for growth and expanded market share.
Profitable Growth
Understand your data and which clients drive your profitability.
Increased Wallet and Market Share
Attract and grow high income households with the right offers.
New Client Onboarding
Diversify product mix with strong onboarding programs.
Loan and Deposit Growth
Target growth opportunities based on your institution’s needs.
Expertise to ensure success
Bridge the gap between in-depth analytics and strategic marketing execution to drive growth.
Pay Only for Results
Benefit from a pay-for-performance program where our success depends on your success.

Target The Right Audience
Benchmark your data against hundreds of institutions to understand your customer data and quantify your growth potential.

Execute an Omni-channel Marketing Strategy
Leverage our industry expertise to execute digital, direct mail, and email campaigns to give your team added capacity.

Winning the Battle for Deposits
Learn why the best defense is a good offense in our whitepaper.
Return on Investment Made Easy
Our omni-channel marketing clients see results.

Profitable Growth and Client Retention
Resources for Marketing Teams
Learn how to understand your data and unlock growth.
Frequently Asked Questions
Top questions from marketers.
What are effective bank growth strategies to scale lending and deposits?
Effective bank growth strategies involve a balanced approach to scaling both lending and deposits. This can be achieved by leveraging data-driven insights to identify growth opportunities and implementing a comprehensive strategy that aligns lending efforts with deposit growth plans. Tools such as Baker Hill’s Opportunity Assessment can provide a custom analysis to identify areas for growth.
How can I leverage data to enhance campaigns?
Data can be leveraged to both craft messaging and effectively measure the results of a campaign. When used correctly, you can use your institution’s data to identify your key customer-base and then apply those demographics to your advertising efforts to find similar prospective customers.
How do I identify my most profitable households and products?
Data is critical to identifying both of these important benchmarks. To optimize business strategies, begin with comprehensive data collection, ensuring access to detailed customer data such as transaction history, product usage, and demographic information. Utilize analytical tools like CRM systems, data management, and business intelligence software to effectively segment and analyze this data. Next, conduct customer segmentation to identify and categorize customers based on profitability, behaviors, and preferences. Incorporate predictive analytics to forecast future product profitability and assess customer lifetime value. Finally, engage in regular monitoring of performance metrics to refine strategies and concentrate on high-value segments.
How do I determine the best rate for a banking product?
Determining the best rate for a banking product involves a strategic analysis of several factors to ensure competitiveness and profitability. Start by conducting a comprehensive market analysis for banking rates to understand the interest rates offered by competitors. This involves evaluating competitive interest rates across similar financial products. Additionally, consider your institution’s cost structure and desired profit margins to set financially sustainable rates. Incorporate data analytics to assess customer demographics and preferences, which can inform pricing models
Why is data-driven insight important in banking strategies?
Data-driven insights are crucial in banking strategies as they provide an objective basis for decision making. By analyzing customer behaviors and market trends, banks and credit unions can develop targeted growth strategies that maximize efficiency and effectiveness. These insights enable institutions to identify and act on the most promising opportunities for growth.
How can banks and credit unions attract new customers for deposit growth?
Banks and credit unions can attract new customers for deposit growth by leveraging marketing strategies that are informed by data analytics. Understanding the propensity and capacity of potential customers to purchase financial products allows banks to target their marketing efforts more effectively, resulting in increased customer acquisition and deposit growth.
How can omni-channel marketing improve customer engagement for banks?
By using omni-channel marketing, banks can create a personalized experience that engages customers across their preferred channels. This leads to improved customer satisfaction, higher retention, and more opportunities for cross-selling financial products. The integrated approach also allows for timely, relevant messaging that aligns with the customer’s journey.