Jason Archer

As Chief Marketing Officer at BKR H/LL, Jason Archer leads the company’s brand strategy, messaging, and marketing initiatives with a focus on fueling growth and deepening client engagement. He oversees the development of marketing funnels that empower the sales team, produces events such as trade shows and BKR H/LL’s annual lending conference, and partners closely with design, product, and sales teams to ensure BKR H/LL continues to meet its ambitious growth goals.

Jason brings more than two decades of experience in higher education, technology, and business communication. Before joining BKR H/LL, he spent nearly a decade as Director of the M.A. in Strategic Communication program at Michigan State University, where he launched a 100% online graduate degree that became a major revenue stream for the College of Communication Arts & Sciences. His leadership also forged global partnerships, including a 20-year collaboration with China’s largest communication university and the establishment of a new campus on Hainan Island. Earlier in his career, Jason excelled as CMO for iLendx, building a national brand presence, and served as Executive Director of Communications and Technology for an international nonprofit. He has also taught in MSU’s graduate programs and the Broad College of Business’ Executive MBA program, sharing his expertise in strategic communication, leadership, and growth.

Jason’s expertise has been recognized through his speaking engagements at global conferences, contributions to academic publications, and leadership in developing award-winning communication programs. His work reflects a passion for shaping the future of communication and empowering organizations to thrive.

Outside of work, Jason’s passions reflect his love of family, community, and creativity. This year, he and his wife celebrated their 30th anniversary with a trip to Italy, reconnecting with her family’s roots. He also helped his best friend and college roommate start a successful regional food truck enterprise – earning the proud title of “Pizzaiolo.” He’s spent the past fifteen years working with NGOs in Burundi assisting with building healthcare and educational opportunities with partners. When he’s not building brands, hospitals, or baking pizzas, Jason enjoys riding his motorcycle as a way to relax and recharge.