The Challenge
The Solution
Using Baker Hill NextGen® Analytics and Marketing, the Baker Hill and HarborOne teams were able to execute an in-depth program to target key customers of the bank. Through a financial offering model, Baker Hill’s integrated solution was able to identify and retain accounts with more profitable margins and rates for HarborOne.

Baker Hill used existing data from the financial institution to run an opportunity assessment. From there, the bank and Baker Hill work together to address deposit and loan growth goals. Using predictive analytics, the HarborOne team identified customers with the capacity and propensity to deposit or borrow more money, increasing the number of clients providing ROI. By working directly with members of the HarborOne team, Baker Hill’s solution executed a full capability omnichannel marketing program.
Finally, by bringing in the existing marketing team, the campaigns were approved and customized to fit the HarborOne brand standards. From there, the results were monitored, tracked, and reported in house for full visibility into the campaign returns. A key functionality that distinguishes Baker Hill NextGen® Analytics and Marketing is the performance-based pricing. HarborOne was only charged for new deposits and loans opened by the target audiences and not for halo activity or other accounts opened during the campaign.
The Results
The Next Phase
Once the initial program was installed and running, HarborOne was ready to move to the next phase of customer relationship management with Baker Hill. The bank was looking to create a warning system for when high value customers were planning to leave the bank. Baker Hill’s fully integrated solution completed an analysis on the data to look for red flags from customers. From there, the data was used to cross-scan with the bank’s customers to find areas of potential profitability. Through its work with Baker Hill, HarborOne was able to clear up a major blind spot when it came to its customers activity.
The relationship between Baker Hill and HarborOne continues to grow. Dave Tryder, the CMO of HarborOne, states that “The entire Baker Hill team was very flexible and accommodating to make sure that the process works the way it’s needed for the best outcomes.” As of 2021, Baker Hill owns most of the customer relationship management strategy, which includes everything from acquisition to onboarding to cross sell and back to retention.
