Digital Demands of Borrowers and Credit Union Lending Staff
7/9/2018 1:24:08 AM
Financial institutions of all sizes must constantly compete for member loyalty. This is challenging given heightened expectations due to technological innovations that make nearly every aspect of life easier or more convenient. In recent years, these innovations have touched the lending space as well, giving rise to marketplace lenders delivering a more digital, streamlined experience for borrowers seeking funds. As a result, traditional financial institutions have begun focusing their efforts on modernizing their lending processes to attract a new generation of tech-savvy borrowers.