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Charting Your Future Though Enterprise Data Analytics

11/25/2016 1:26:45 PM

With this granular level of data, a credit union's marketing team is then well equipped to build a campaign to resonate with the right audience. They can create the strongest possible omnichannel member interaction strategy based on the target audience, whether the aim is to reach millennials who are compelled by SMS messages or Generation Xers who prefer to receive offers via email.