Examine profit risk, ignore at your own risk

4/18/2017 7:51:34 PM

All financial institutions share one key objective: to generate revenue in a way that supports and sustains profit. Yet all too often, banks focus on driving new deposits, loans and other volume-oriented measures of growth. The problem is this: Activities that create a positive effect on the balance sheet may not translate into sustainable profitability. And what good are high volumes without that?

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