High ROI Campaigns
The strategies and campaigns derived from Baker Hill's analytics solution have generated substantial growth in new customers, deposits and loans.
Speaking of the money market campaign, Judy Brand, SVP and Product Manager at CNB, reports, “We've opened 1,243 accounts totaling $125 million, with an average cross-sell services ratio of 3.29%. It's been very successful.”
Monumental System-wide Results
Supporting CNB’s commitment to deeper customer relationships, targeted campaigns generated with Baker Hill’s matrix marketing solution are increasing awareness with thousands of touches per year.
“It’s moved us into that upper level of touches with our clients,” stated Sills. “The matrix marketing approach has been very good for us.”
The combination of Baker Hill’s expertise and data-driven strategies has allowed CNB to realize growth across the organization while strengthening its commitment to the community. By focusing on underperforming areas and targeting marketing efforts to its most profitable customers, the bank has seen steady, and in some cases, dramatic growth.
“Whatever we focus on, we get results, and that’s been very true with this effort, including our cross-sell ratios,” concluded Sills. “It’s monumental to move the needle of the system-wide bank on that volume of accounts and relationships.”